Unilever, Heineken and PepsiCo join ITV's retail media trial | Advertising
More than a dozen FMCG advertisers are testing ITV’s Matchmaker solution ahead of a July launch.
Source: campaignasia.com
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Pepsi and Unilever among brands signing up to ITV Matchmaker Prolific North
ITV is trialling its new cookieless ad data platform in partnership with retailers Tesco and Boots.
Source: prolificnorth.co.uk
The Drum | More Than A Dozen Top Brands Are Now Trialing ITV's Retail Media Solution
The product was launched by Boots and Tesco to give FMCG companies a VOD targeting solution based on loyalty card data.
Source: thedrum.com