Jayesh Rajdev News Today

ITV is claiming a world first, as it uses contextual classification to identify emotions during its programmes to help advertisers decide where they place ads, ...

ITV is launching a newly upgraded development of its Automated Contextual Targeting (ACT) tool, through a partnership with search intelligence platform Captify.

More than a dozen FMCG advertisers are testing ITV’s Matchmaker solution ahead of a July launch.

ITV is trialling its new cookieless ad data platform in partnership with retailers Tesco and Boots.

The product was launched by Boots and Tesco to give FMCG companies a VOD targeting solution based on loyalty card data.

ITV has introduced a new artificial intelligence tool for advertisers to provide insights into moods, objects and moments in programmes that be used to fine-tune campaigns.

Experts at Media 360 shared their programmatic woes and their wishlists for the future with Campaign and Xandr