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January 22, 2024
According to media intelligence firm CARMA, the campaign garnered 28.8% positive sentiments and 14.4% negative sentiments, with 56.8% neutral sentiments.
August 22, 2023
Hong Kong burger brand Honbo has seen a significant drop in brand sentiments among HongKongers following the insensitive reply its staff made in response to a netizen's request regarding cash payment.