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Despite a $98.4mn operating loss in the last fiscal quarter and the sudden departure of its parent company’s CFO, the Sphere is continuing to attract brands eager to advertise on the world’s largest screen.

United24, Volodymyr Zelenskyy’s fundraising platform, taps Lego artists to rebuild Ukraine’s historic landmarks brick by brick amid the nation’s ongoing war with Russia.

In this month’s edition of Convene. Challenge. Change. – an editorial partnership between The Drum and the 4A’s – we explore some of the challenges and opportunities that healthcare brand Haleon has faced since its launch in July 2022, as the world continues to reel from the financial impacts of COVID-19.

Campaign schooling the public about the correct pronunciation of its name helped triple the car maker’s brand consideration. We talk to its head of brand communications, Richard Wolfe, about the pressure he’s feeling for a follow-up.

In the campaign, Queen Latifah, Cardi B and “Milkshake” singer Kelis remind dairy devotees: don’t cry over spilt milk, or anyone who shames you for loving it.

Consultancy Gain Theory and researchers Warc have released a report on how marketing effectiveness can drive growth. Today, as the white paper launches, Jon Webb introduces the concept of foresight.

As part of The Drum’s Retail Deep Dive, we explore why a data-led, AI-driven, real-time multichannel strategy is the way forward for marketers in the retail sector to cope with constant change.

New data indicates that misinformation about the war is spreading like wildfire on the Elon Musk-owned platform. The company denies the claims, but media buyers remain wary of the brand safety risks on X.

For The Drum’s latest Deep Dive, The New Retail Landscape, we catch up with the British supermarket’s head of retail media, who tells us how it is upping its game in the space.

As budgets squeeze, the competition for customers only grows. For The Drum’s retail deep dive, No Brainer’s Lee Cullen looks at 5 brands using gamified loyalty programs to give them the edge.