Page 3 - Rand Strategy News Today

Jolt, which is bringing its ad-subsidized EV charging stations to the UK, describes its offering as a win-win for advertisers and electric vehicle owners. Will cities feel the benefit, though?

The gaming industry is worth $490 billion in 2023 - find out here what that means for advertisers and brands and how they can capitalize on the opportunity.

More than ever, brands are looking to create content, not just ads, to reach audiences. We look at how UK broadcaster Channel 4 has been working with brands to produce digital content, with an employment series for KFC and a Christmas show for Boots among its latest commissions.

‘They’re trying to create that Super Bowl effect,’ experts say of F1, which has seen an enormous spike in popularity in the US following the success of Netflix’s Drive to Survive.

Brands are releasing Christmas campaigns earlier than ever. Olivia Downing, associate creative director at Uniform, thinks it’s destroying campaign effectiveness.

Cookie-based targeting for the Christmas rush might be over – but there’s a new hero in town, says PMG’s Jason Hartley: AI-based solutions from big tech and media providers alike.

Luxury can be more difficult to evoke online than in the real world of shiny things. For The Drum’s retail deep dive, Unrvld’s Julien Decaudin explores how to establish a premium e-commerce experience.

‘They’re trying to create that Super Bowl effect,’ experts say of F1, which has seen an enormous spike in popularity in the US following the success of Netflix’s Drive to Survive.

People in the ad use AI to illustrate their most cherished holiday rituals, showing that technology is a tool best powered by humanity.

The Cif and Comfort owner’s president of home care brands makes clear why it is investing in ‘cleantertainment.’