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Why nostalgia is so important to the success of Burger King's rebrand

Why nostalgia is so important to the success of Burger King’s rebrand At last month’s Nicer Tuesdays we were treated to an in-depth insight into Burger King’s first rebrand in 20 years by Raphael Abreu. Date Share Headlining March’s Nicer Tuesdays, we welcomed Raphael Abreu, global head of design for Restaurant Brands International (Burger King’s parent company) who talked us through the international fast food chain’s new rebrand. Dialling in from Miami, Rapha joined us for a Q&A w...
United States New York Matt Alagiah Raphael Abreu Restaurant Brands International Burger King Burger King

From Bao to Burger King: Tickets are now available for March's Nicer Tuesdays Online!

From Bao to Burger King: Tickets are now available for March’s Nicer Tuesdays Online! Bao’s creative director, Erchen Chang, and Raphael Abreu, global head of design for Restaurant Brands International (Burger King’s parent company) take to this month’s online stage. Words If you’re interested or work in branding, this is the event for you! This month we’ll delve into the branding process behind two huge culinary stories, stirring up the creative world. As we edge closer to the one ...
United States City Of United Kingdom Erchen Chang Raphael Abreu Restaurant Brands International Burger King

Burger King Introduces Hand-Breaded Chicken Sandwich

Burger King Introduces Hand-Breaded Chicken Sandwich ✖ If you thought the Chicken Sandwich Wars were almost over, Burger King has decided to upset the status quo. Tuesday morning, the company announced that it will be releasing a new hand-breaded chicken sandwich to compete with the likes of Chick-fil-A and Popeyes. In fact, the chain says its already testing the sandwich at select stores across the country now ahead of a wider rollout later this year. The company says its not going to "half ...
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Take A Look At Burger King's First Major Brand Redesign In Decades

For the first time in 20 years, Burger King is rebranding. The new logo, restaurant design, and ads are bold and simple. They rely on direct communication in a few words, a defined color palette, as well as simply drawn food and hands. The change is in line with other companies seeking to make their brand easily recognizable on digital platforms, according to the business magazine Fast Company. No word yet on whats going to happen to the occasionally creepy Burger King King Mascot, but the cro...
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Burger King evolves visual brand identity

Burger King evolves visual brand identity DUBAI, January 12, 2021 Burger King has announced the brand is making a leap forward by introducing a completely new visual design that will be present throughout all touchpoints of the guest experience.   Inspired by real and delicious food, the more modern look marks the first complete rebrand in over 20 years and will more authentically represent Burger King values. Guests in the Middle East will start seeing the new visual identity starting at t...
United Arab Emirates Khaled Al Ghamdi Raphael Abreu Restaurant Brands International Head Of Design Burger King Tradearabia News Service

Burger King revamps brand identity for the first time in 20 years

Burger King revamps brand identity for the first time in 20 years The brand will roll out a new brand logo, packaging, restaurant merchandise, menu boards, crew uniform, restaurant signage and décor as part of the new changes Mumbai, January 11, 2021 For the first time in two decades, Burger King is introducing a new visual design that communicates its recent improvements to taste and food quality through the removal of colours, flavours, and preservatives from artificial sources...
Burger King Burgerking Raphael Abreu Bestmediainfo Bureau Mumbai Bestmediainfo Bureau Restaurant Brands International Head Of Design Burger King

Burger King unveils new logo for the first time in 20 years

@burgerking / Instagram Raphael Abreu, global head of design at Burger King, explained to Designboom that the new brand identity has “reimagined every design element to better reflect the brand’s food journey while capturing its unique characteristics: mouthwatering, big and bold, playfully irreverent and proudly true.”     Guests can expect to see the new designs rolling out at their local restaurants soon. Employees will endorse new uniforms while new packaging will showcase the logo ...
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