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Alcho-seltzer: Smirnoff believes hard seltzer's 'balanced' traits will propel it as next big Australian drinks trend

Global vodka giant Smirnoff believes that hard seltzer is on track to become the next big drinks trend in Australia, banking on its ‘balanced’ low-calorie, low-sugar characteristics. According to alcoholic beverages giant Diageo, which owns the Smirnoff brand, the hard seltzer market has seen a significant boom recently, especially in the United States, and it believes that the category is on its way to become a big trend in Australia and the APAC region as well....
Republic Of United States New Zealand Dan Murphy Smirnoff Seltzer Maddy Stockwell

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