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New beverage launches: from gut health soda innovation to tequila NPD

From functional soda flavors to tequila NPD, we take a look at some of the latest innovations in the beverage world.

The Best Mocktail Recipes: Non-Alcoholic Drinks to Make Now

The best non-alcoholic mocktail recipes to make now, for a delicious and hangover-free drink.

The Best Pre-Made Cocktails And Canned Drinks To Put In Your Picnic Basket

Here's the best cocktails and canned drinks for picnics. Read more on Grazia

Best seltzer: one sparkling water towers above the rest, and it's not even close.

Hard cider is a fall favorite, but it screams summer, too

Hard cider screams summertime sipper, despite its ties to fall

Best of Brooklyn: Top 5 Ice Cream Shops

Ice cream season is on its way! Here's where to indulge.

Move Over Hard Seltzer, Hard Kombucha is About to Give You a Run For Your Money

Your favorite hippie beverage has become a trendy summer cocktail.

Alcho-seltzer: Smirnoff believes hard seltzer's 'balanced' traits will propel it as next big Australian drinks trend

Global vodka giant Smirnoff believes that hard seltzer is on track to become the next big drinks trend in Australia, banking on its ‘balanced’ low-calorie, low-sugar characteristics. According to alcoholic beverages giant Diageo, which owns the Smirnoff brand, the hard seltzer market has seen a significant boom recently, especially in the United States, and it believes that the category is on its way to become a big trend in Australia and the APAC region as well. “Globally, we’re aware consumers are gravitating to alcoholic seltzers as the proposition caters to the desire for a clean and balanced alcohol beverage. Hard seltzers have exploded in the USA, achieving 43% market share of mixed drinks sales in 2019,”​ Maddy Stockwell, Diageo Marketing Manager - Light Spirits told