Insights: How your conversion rate is affected by parity performance
While case studies often provide valuable insights into a company or product, they can also leave a lot of room for interpretation and doubt about whether you can reasonably expect similar results for your organization. This is especially true for hospitality, which is why the best case studies encompass data from large and small properties, resort and city properties, branded and independent, casino and regular hotels, and so on.
Source: hospitalitynet.org