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Rolled versus unrolled: Why news broadcasters are divided over viewership measurement

November 24, 2023

The MIB has put on hold its approval to allow the unrolling of the viewership data for the news and niche genres.

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Source: afaqs.com

I&B ministry asks BARC to share raw-level data with broadcasters

August 23, 2023

In January 2022, the I&B ministry had asked BARC to release viewership ratings of news channels with immediate effect. The agency was to release data for the genre for the past three months, in a monthly format

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Source: livemint.com

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Raw Level Data News Today

Rolled versus unrolled: Why news broadcasters are divided over viewership measurement

I&B ministry asks BARC to share raw-level data with broadcasters

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