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Influence marketing becomes trendy, grows to $12 million in 2020 | KyivPost

on social media Popularity on social media pays off. Last year, Ukrainian brands invested over $12 million in the niche influence market, where popular bloggers advertise products on Facebook, Instagram, Twitch or YouTube, according to the research by the Interactive Advertising Bureau (IAB). This is the first-ever research that analyzes influence marketing in Ukraine. It includes anonymous data of fourteen Ukrainian advertising firms, including Burda Media, MediaHead and Razom Grou...
Ariana Grande Nastya Baydachenko Yan Gordienko Anton Ptushkin Anna Pogribnyak Anna Golub

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