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Sensory Beauty Has Been Vital For People During the Pandemic and It s Not Going Anywhere 4 Shares Although I m a beauty editor, my skin-care routine is pared back, I m fairly lazy when it comes to my hair, and my body-care ritual consists of firm favorite products and not much else; unless I m testing products for work, that is. But recently, I ve found myself using strong-smelling oils, decadently rich body creams, sleep-aiding bath salts, and summery-scented body scrubs to at least mentally take myself on vacation. I m not the only one who has adopted a lengthier, more extravagant beauty ritual during the pandemic and experts are calling the phenomenon sensory beauty. The trend, which skyrocketed in popularity over the last year, centers around body and skin-care products that appeal to your senses touch, scent, and sight to evoke feelings and emotions that are oftentimes calming or grounding.

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