Reddit Sans News Today

"Edit: Obligatory 'F--- Spez' for karma."

A new look for Reddit dropped today, and here's why it decided to do so. New year, new look? No, it is just Reddit with its rebrand, with the company now ushering in a brand new face to the public, offering a logo that brings in a more orange color look, alongside the new look of its mascot.

Reddit's brand refresh – one of the site's most holistic and comprehensive overhauls in its history – saw Pentagram New York partner Natasha Jen'

If you weren't already buying the Reddit IPO rumors, the internet's beating heart of deeply niche microcultures just introduced a rebrand, refreshing its

It's the social community where you often find the funniest cat videos or epic fails. This week, [Reddit](https://www.redditinc.com/brand) saw the lau...

While others are flattening their logos, Pentagram focuses on 3D character development. It also reworks a proprietary typeface to resemble speech bubble marks.

The font, Reddit Sans, looks nice, but the 3D Snoo kind of reminds me of the Michelin Man. You can read all about the updates in this post from a Reddit admin (employee) and on Reddit’s brand page. The company has a new tagline, too: “The heart of the internet.”