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A Playbook To Help You Increase Your Customers' Average Order Value

A Playbook To Help You Increase Your Customers’ Average Order Value Getty Images Offering alcohol delivery helped Dan Chapman, the co-owner of wood-fired pizza shop and craft beer bar A.W. Wander, increase his customers average order value (AOV). “It’s adding revenue to each sale,” Chapman explains. “We’re selling beers that are anywhere from $8 to $11 a can. So even if somebody was to order a couple beers on top of a pizza or two, we could be selling just as mu...
Dan Chapman Wakefield Research Total Revenue Total Number Improve Your Checkout Counter Reduce Your Packaging
Source: forbes.com

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