Reliance Consumer News Today

Reliance Consumer Products Limited (RCPL), the FMCG arm and  wholly-owned subsidiary of Reliance Retail Ventures Limited (RRVL), today announced that it has  partnered with Sri Lanka-headquartered Elephant House to manufacture, market, distribute and sell  beverages under the Elephant House brand across India. This association will not only help RCPL bolster its growing beverage portfolio that...

Reliance Consumer Products: Under this partnership, Reliance Consumer will manufacture, market, distribute and sell beverages under the Elephant House brand across India, the release read.

Mumbai: The Sri Lankan beverage brand Elephant House has entered into a partnership with Reliance Consumer Products, the FMCG division of Reliance Retail Ventures, to produce, promote, distribute, and retail its beverages throughout India.

Ravalgaon Sugar Farm, which owns brands such as Mango Mood, Coffee Break, Tutty Fruity, Paan Pasand, Choco Cream and Supreme, has sold its trademarks, recipes, all intellectual property rights to Reliance Consumer.

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A deed of assignment by its promoters Harshavardhan Bharat Doshi, Nihal Harshavardhan Doshi, and Lalan Ajay Kapadi has also been executed. RCPL is a subsidiary of Reliance Retail Ventures Ltd (RRVL), which is the retail arm of Mukesh Ambani-led Reliance Industries Ltd.

Ravalgaon Sugar Farm, which owns brands such as Mango Mood, Coffee Break, Tutty Fruity, Paan Pasand, etc has sold its trademarks, recipes, all intellectual property rights to Reliance Consumer Products

(This story has not been edited by THE WEEK and is auto-generated from a PTI

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