Behind the Work: Repurposing Shampoo to Fight the Philippines' Plastic Waste Problem
BBDO Guerrero associate creative director Choi Co on how the idea for The Dissolving Bottle came around and why she believes font and type is a powerful tool for change As a society that’s more conscious about plastic waste than ever before, reducing the amount we use can be a struggle when it comes to the health and beauty sector. In the Philippines much of the plastic waste comes from single use shampoos and toothpaste, so it seems fitting that BBDO Guerrero have been working on creating a ...
Natasha Patel Choi Co Repurposing Shampoo Philippine Plastic Waste Dissolving Bottle Naturale Market
Source: lbbonline.com