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IAS Expands YouTube Shorts Measurement Capabilities

IAS’s advanced brand safety and suitability measurement is now available globally for advertisers on YouTube Shorts

IAS Expands Total Media Quality Product to YouTube Shorts

Advanced brand safety and suitability measurement is now available globally for advertisers on YouTube Shorts NEW YORK, Dec. 12, 2023 /PRNewswire/ Integral Ad Science , a leading global media.

John Battelle s Search Blog Media and Marketing Leaders: It s Time to Stand Up For Truth

Why "information equity" matters.   An idea has been tugging at me for months now, one I've spent countless hours discussing and debating with leaders in marketing, media, and journalism. And as I often do, I'm turning to writing to see if I can push it into more concrete form. I'm literally thinking out loud…

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