Chuck E. Cheese CIO: Paid Memberships Boost Opportunities
Chuck E. Cheese is leveraging paid memberships to drive app engagement, boosting its ability to meet consumer demand for personalized offers.
Source: pymnts.com
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Restaurant Subscriptions on the Rise as Loyalty Models Emerge
Across the restaurant industry, subscriptions are catching on, from fast-food chains to small eateries, providing new ways to generate engagement and loyalty.
Source: pymnts.com
Taco Bell CDO: Short-Term Subscriptions Drive Long-Term Loyalty
As restaurants tinker with ways that they can use subscriptions to boost customer loyalty, Taco Bell is finding that offering short-term menu item
Source: pymnts.com