Why Nivea is still touting the power of touch in a world where it's almost forbidden
Why Nivea is still touting the power of touch in a world where it’s almost forbidden When your whole brand is built around the ‘power of touch’, what happens to your marketing in a pandemic that prohibits physical closeness? Nivea’s vice-president of brand Ralph Zimmerer explains why the skincare giant is continuing in its mission to be a “custodian of human touch and closeness” in the darkest of times. While many brands go ‘touchless’, Nivea knows th...
Source: thedrum.com