Rethinking à Rep News Today

>> shepard: thanks. lets bring in a professional. public relations consultant, the author of the book "rethinkingç rep pew toyings. how pr trumps marketing and advertising in the new media world." the i -- the irs can use some help. >> as aç taxpayer you have to love this. its terrible they spent $49 million on the conferences but the guys name is faris fink. his deputy commissioner. not a fake name. all he wants to do is use your and my $50,000 -- shell shell isnt that brillat? >> to play m...