Reuben Casey News Today

The former outdoor-goods retailer chief is now COO at agri-investment company Craigmore.

The retailer wants to open ten flagship stores overseas as it seeks a larger slice of the $US300 billion ($475 billion) outdoor/active market.

Kathmandu chief executive Reuben Casey has resigned from his role at the global outdoor clothing company.
Casey joined Kathmandu in 2010 where he held vari

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Kathmandu shows off new brand direction in Sydney By Imogen Bailey | 15 June 2021 Kathmandu has announced a new partnership with mental health organisation, Beyond Blue, to encourage Aussies to get out there to improve their physical and mental health.  "A core part of Kathmandu’s renewed purpose of improving the wellbeing of the world through the outdoors is to encourage more people to feel the transformative power of being out there in nature to live their best life," Kathmandu CEO Reuben ...

Kathmandu opens door to next generation with new brand direction By Imogen Bailey | 6 May 2021 Kathmandu has unveiled a new brand direction, targeted at its next generation of customers.  The retailers new purpose is: "to improve the wellbeing of the world through the outdoors" and to achieve this it will embark on a whole host of new programs and initiatives.  Customer-facing programs will include meteor shower camp outs, urban ziplines and new charity partnerships which will drive the bran...

For the first time in its 30-year history, Kathmandu is rebranding with a focus on colour and under 35s.

Fibre2Fashion Toggle navigation 26 Pic: Kathmandu New Zealand-based outdoor apparel brand Kathmandu has partnered with The Renewal Workshop, a leading provider of circular solutions, to kickstart a circular mapping project for providing renewal and recommerce programmes to its customers in the future. The brand has also urged fashion businesses across Australasia to join them in reducing textile waste. "We are thrilled to be partnering with The Renewal Works...

Kathmandu calls on entire industry to make change By Imogen Bailey | 22 April 2021 Kathmandu is calling on Australian and New Zealand fashion businesses to join it and The Renewal Workshop in their mission to reduce textile waste on a larger scale in Australasia. Announcing a partnership with The Renewal Project today – Earth Day – Kathmandu will collaborate on a circular mapping project with the aim to provide a solution for consumers via a renewal and re-commerce program in the future.�...

8600 tonnes of carbon offset later, Kathmandu reaches carbon neutrality 4 years early By Imogen Bailey | 5 March 2021 Kathmandu has reached carbon neutrality four years ahead of target, after offsetting its entire carbon footprint of 8,601 tonnes in FY20/21. In addition to its targeted offsetting strategy, Kathmandu has been tracking its carbon emissions for close to a decade.  Even through periods of strong global growth, it has managed to reduce its emissions total by 9%, and 34% per store ...