Page 2 - Reverse Selfie News Today

The era of purpose-driven advertising may be entering a new phase according to a new GfK study, which finds that promoting social and environmental initiatives over selling products is no longer enough to win over audiences.

Ahead of the long weekend, we’ve assembled a shortlist of our top stories from this spring. Whether you’re prepping for a backyard cookout or a Netflix lockdown this Memorial Day, revisit the best of marketing, advertising and technology news here.

Following last year’s powerful ‘Reverse Selfie’ campaign, Unilever-owned Dove has released another hard-hitting film detailing the toxic beauty advice that many teens come across on their social media feeds.

Every Wednesday, The Drum picks the top global campaigns from our Creative Works.

Find out what digital marketing is today, the tactics involved, the types of content you can create, and the purpose digital marketing serves.

Based on the insight that the majority of women will edit or retouch images of themselves before posting them online, Dove China is encouraging them to forgo the filters in an effort to tackle damaging and unrealistic beauty standards.

As part of our Best of 2021 series, our journalists have been looking back at some of the biggest stories of the past 12 months. Here we look at the year in brands.

As part of our Best of 2021 series, The Drum looks back at the 10 most-watched Ads of the Day in 2021.

After a busy year in creative, The Drum rounds up the best ads that arrived in US in 2021.

The Drum’s upcoming virtual event is five days of behind-the-scenes presentations, expert speakers from both brands and agencies, and editorial-led discussions that seek to answer the most pressing questions facing creatives today. Here, our three regional editors share their top picks from this year’s agenda.