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Africa’s premier B2B news site across 18 industries. Your sectors news, opinions, research, events, jobs and companies.

Africa’s premier B2B news site across 18 industries. Your sectors news, opinions, research, events, jobs and companies.

Dove recently launched the Reverse Selfie film which represents how far retouching apps can distort reality...

Which of today’s ads will stand the test of time like Levi’s Laundrette? After the tributes to the late Nick Kamen prompted a flood of retrospectives about Levi’s 1986 Laundrette ad, The Drum asks creatives from around the world whether they think ads from today’s era will stand the test of time, just like BBH’s classic from the golden age of TV. Laundrette. An ad that resurrected a tired brand, built an agency and made an indelible dent in popular culture...

April 30th 2021 14:49 Spring has arrived, and as lockdown begins to lift, we’ve got another roundup of the best social media stories and campaigns from April 2021. There’s a wide variety of different campaigns to cover this month, ranging from Cadbury’s virtual Easter egg hunt to Dove weighing in on the topic of self-esteem. We’ve also thrown in a couple of caterpillar cakes for good measure. For a deeper dive into social media platform innovation, head over to The Social Quarterly R...

The powerful advert every parent of a teen girl needs to see Dove has launched a powerful new ad campaign urging parents of teen girls to have #TheSelfieTalk Updated Sign up here! When you subscribe we will use the information you provide to send you these newsletters. Your information will be used in accordance with ourPrivacy Notice. Thank you for subscribingWe have more newslettersShow meSee ourprivacy notice Its a problem every parent of a teen girl worries about - and now a powerful new ad...

The Drum reporter Imogen Watson rounds up the latest creative campaigns and creativity stories. Also available in your inbox every Thursday as The Drums A Week in Creative email briefing. Sign up here. EA Sports’s Channel 4 Diversity Award-winning ad focuses on a lack of British Asian professional footballers Welcome to A Week in Creative, your one-stop-shop for creative news. This is an extract from The Drum Creative Briefing, which you can subscribe to here if you’d prefer it in your inbo...

At The Drum, we believe great work deserves recognition and that talented creatives should get their share of reverence for the hard work they put in. So each week we will update our hall of fame, celebrating the 10 best ads from our Creative Works section. Welcome, and don’t forget to vote for your favorite! In partnership with Adobe Stock, The Drum’s Creative Works is a handpicked selection of our favorite work from around the globe, covering digital, OOH, print, TV and radio. Each week...

Dove tackles self-esteem and heavily-edited selfies in latest campaign Created by Ogilvy and directed by Benito Montorio, the 60-second film highlights the dangers of retouching apps and their impact on young women 23/04/2021 7:49 am Unilever-owned Dove has renewed its fight against unrealistic beauty standards with a new campaign that highlights the damage caused by heavily-edited selfies on social media. At the heart of the campaign is a 60-second film directed by Benito Montorio, called Re...

In a time before digital, glossy photoshopped ads in women’s mags were condemned for their part in generating a dangerously idealized definition of beauty. Today young girls face the same problem. Claiming that by the age of 13, 80% of girls distort the way they look online, beauty brand Dove is on a mission to tackle the issue of real beauty standards in a digital era. It’s using its platform to highlight the widespread damage caused by the trend of heavily edited selfies. Created by Ogil...