Human Rights Campaign has also recently started a partnership with Showtime called “Queer to Stay,” which gives grants to small LGBTQ-owned and serving businesses who have been particularly impacted by the pandemic. But along with supporting local LGBTQ brands, there’s something to be said about how corporations should continue to show their support for the community.
“True corporate allies don’t market to our community, they join our movement and incorporate LGBTQ people and issues 365 days a year,” says Rich Ferraro, Chief Communications Officer at GLAAD. “Corporate allyship must continue through the inclusion of LGBTQ people in ads and public brand communications, and by leveraging a brand’s reach and power to pass pro-LGBTQ legislation like the Equality Act.”
The Drum’s social media executive Amy Houston explores if brands can truly be LGBT+ allies, if social networks are doing enough to protect the community against harassment and hate speech, and why rainbow-washing is extremely harmful.
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On this week’s podcast, PRWeek editorial director Steve Barrett and executive editor Frank Washkuch are joined by Rich Ferraro, CCO at GLAAD.
Podcast topics:
0:44 - Ferraro talks about P&G’s The Visibility Project, the importance of intersectionality in advertising, how brands can promote more inclusive offerings and more
15:59 - Ketchum s Rob Flaherty retires
19:37 - The all-you-can-drink milkshakes activation at IHOP, courtesy of Adam Sandler
22:31 - Massachusetts sues Publicis Health over its work for Purdue Pharma during the opioid epidemic
25:31 - Remembering the life of veteran PR pro Julian Read, who briefed the press after the Kennedy assassination