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From Deliveroo to Coca-Cola, Venus to Balenciaga – what are the biggest opportunities for brands in the metaverse?

Brands are rushing to build real estate in the virtual realm before the market becomes bloated, but some are more of a natural fit than others. Campaign speaks to five marketing and innovation experts to figure out which experiments show promise.
Singapore General New Zealand Sentosa Island Andrew Waddel Travis Scott Durr Burger

Gamasutra - The real-time evolution of Rival Peak

Rival Peak on a weekly basis with each episode of Rival Speak, as well as adding new features on an ad hoc basis as we received requests from users or our designers. So it was very much a live, collaborative process as the season progressed. Unlike a traditional live game experience, those updates were instantaneous from the users’ perspective – because the content resided entirely in the cloud, even the largest updates were delivered to users without any delay in the way of download or...
Chris Cataldi Wil Wheaton With Rival Peak Pipeworks Studios Genvid Technologies Massive Interactive Live Event

Read the March issue of MCV/DEVELOP online now! Featuring TinyBuild Games, game patents explained, MTG's Maria Redin and more! | Business News

Four new titles, three newly-acquired studios and one huge sequel in the works. There’s nothing tiny about TinyBuild anymore. Seth Barton catches up with CEO Alex Nichiporchik to discuss TinyBuild Direct, Steam demos, pivoting designs, the Pigeon Simulator collaboration and how piracy doesn’t keep him up at night anymore. Does your gaming IP need less interactivity? What if you could engage your players – along with their favourite streamers – with a less-intensive format? One that they...
United Kingdom Jacob Navok Chris Wallace Kaspar Tamsalu Alex Nichiporchik Seth Barton
Source: mcvuk.com

Rival Peak reaches 22m views

Interactive reality TV show Rival Peak gathered 22 million views since launch. Live-streamed on Facebook, the show is both a game and a reality TV programme, featuring AI contestants influenced by the audience. Its been streamed 24 hours a day since its launch on December 2, with weekly recap episodes hosted by Will Wheaton. The 22 million views have been achieved across the first six episodes, while 600,000 unique viewers interacted with the show since launch. PocketGamer reported that the s...
Jacob Navok Will Wheaton Rival Peak Pipeworks Studios விருப்பம் வீடன் போட்டியாளர் உச்சம்

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