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Out of the total Rs 967.73 crore, the Centre will give Rs 803.85 crore and the remaining Rs 163.88 crore will be borne by the state government.

Indian viewers are receptive to advertising if it supports free content.

Best Media Info: Abhinav Dhimam joins as Analytics and Insights Manager and Sahil Nanda as Client Solutions Manager. Bushra Ansari takes up the newly created Finance and Business Operation Manager position| Digital News

Abhinav Dhimam joins as analytics and insights manager; Sahil Nanda joins as client solutions manager and Bushra Ansari as finance and business operation manager.

Samsung Ads India appoints Abhinav Dhiman, Bushra Ansari and Sahil Nanda

Road safety: To curb road accidents globally, WHO along with IIT experts releases guidelines to boost helmet use, reports PTI.

WPP’s GroupM and Wunderman Thompson in partnership with Amazon Ads launched the ‘Content Strategies for the New-age Digital Consumer’ playbook. According to the report, nearly 80 percent of urban internet users in India use ecommerce portals for online product research.

With this, Samsung Ads India now joins other markets that are ACR-enabled, including the US, UK, France, Germany, Spain, Italy, and Australia

Samsung Ads India enhances first party data capabilities with ACR enablement

Chande moves from Adobe India, Sanghani from JioSaavn, whereas Tyagi and Kanchan move from Twitter and Times Internet respectively