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February 21, 2022
Company said it would “progressively” phase out single-use plastic SIM cards.
October 24, 2021
The fifth annual The Marketing Society conference took place last week at Marketing Mania, Gitex, where key industry figures discussed how marketing can spearhead long-term business and economic growth in the region.
April 5, 2021
DUBAI: Digital mobile brand Virgin Mobile has appointed technology and data-driven customer experience management company Merkle to manage its performance media. Merkle’s remit for Virgin Mobile is to build and activate a performance strategy that helps increase brand awareness, improve consumer engagement, and build long-lasting personalized relationships with consumers in the UAE. Rob Beswick, managing director at Virgin Mobile UAE, said: “To ensure that we make a meaningful impact on our...