Rob East News Today

Steve Roberts has been appointed head of sales at Mini UK just over a year after becoming BMW's general manager for corporate sales.

Steve Roberts has been appointed head of sales at Mini UK just over a year after being named general manager for corporate sales at BMW.

Rob East, general manager of national sales at BMW Group UK, answers AM's eight questions and reveals how flexible working needs to help both BMW's staff and its customers.

The relaunch of electric car brand Smart, plus reasons for consumers to buy EVs and success stories from used EV dealers are all among the features in the July 2022 issue of AM magazine, available to read here in digital format.

BMW Group UK has appointed its first general manager for future retail as part of a reshuffle of its senior leadership team.

Click the thumbs up > An increasing number of businesses and company car drivers are bypassing plug-in hybrid vehicles and instead opting to make a straight switch from diesel to full battery electric cars. That’s the view of BMW general manager corporate sales Rob East (pictured above), and it’s supported by the official registrations figures which saw battery electric vehicles (BEV) pull away from plug-in hybrids (PHEV) last year. BEVs grew by 186% to more than 108,000, with PHEVs f...

Click the thumbs up > Inside Edge, a company car driver loyalty scheme, has been by launched by BMW to give business drivers more of a retail experience. Feedback from fleet managers and drivers will be crucial to the future of the scheme, with the pilot expected to finish early next year, before the full programme is rolled out in 2021. BMW believes that company car drivers who order through their fleet manager or leasing company have limited opportunity for brand engagement, something it say...