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Cannes Lions: New guide aims to slash environmental impact of advertising campaigns

New guide from the Ad Net Zero campaign and the Global Alliance for Responsible Media aims to help businesses slash the environmental footprint of their advertising campaigns

Rob-rakowitz
Patrick-murphy
Sebastian-munden
Global-alliance-for-responsible-media
Mastercard
Climate-science-expert-group
Marketing-agency
Unilever
Murphy-cobb-associates
World-federation-of-advertisers
Diageo
Global-alliance

GARM, Ad Net Zero Release Action Plan for Sustainable Media

GARM, Ad Net Zero Release Action Plan for Sustainable Media
adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.

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France
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Global-alliance
Responsible-media
Action-guide
Reduce-media-greenhouse-gas
Cannes-lions
Paris-agreement

Measurement is key to decarbonise ad production and reduce media emissions

In the second of a series of opinion pieces about sustainability ahead of Cannes Lions 2023, leaders from AdGreen, WFA and IAB Tech Lab say there are some immediate wins that can accelerate progress.

Jo-fenn
Rob-rakowitz
Anthony-katsur
Tech-lab
Cannes-lions

Big brands advised to pause ads on Twitter for now

Big brands advised to pause ads on Twitter for now
theregister.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from theregister.com Daily Mail and Mail on Sunday newspapers.

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Nick-caldwell
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Jay-sullivan
Sarah-personette
Yoel-roth
Unilever
Havas-media-group
Network-contagion-research-institute
Twitter

Elon Musk under scrutiny from Twitter users and World Federation of Advertisers

Elon Musk fired the Board of Directors Monday, as a small group of protestors outside Twitter headquarters and an open letter from the biggest advertising association in the world is showing the scrutiny on Musk as he tries to steer Twitter through the transition.

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California
United-states
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Michael-petrelis
Rob-rakowitz
Shiela-santos
Global-alliance-for-responsible-media
World-federation-of-advertisers
Twitter

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