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State & Regional Sales Report Business was down all across the United States in 2020, but these strategies and trends will help you find success right now, no matter where you sell. 2020 U.S. Promotional Products Sales Revenue $20.7 billion -19.8% decline ASI Media’s annual State and Regional Sales Report typically takes the long view. But like with everything else, the pandemic has changed things. While the future still matters, at this moment distributors are concerned with the right here a...

Rising prices are a related issue for the promotional products industry.

Note From Tim Andrews, ASIs President/CEO: Getting America and Promo Back to Business It’s clear by nearly every metric – continued low interest rates, huge pent-up demand for travel and entertainment, “help wanted” signs all over America – that we are on the brink of perhaps the biggest economic expansion in decades.  With the masks starting to come off, Americans are leaping at the chance to get back to normal – and back to business. A critical component for success: Vaccinations...

Sizzling Housing Industry Presents Promo Opportunities The real estate market is white-hot across North America right now, and promo firms are benefiting. Those who sold or bought a house this year (or tried to) can tell you it’s been a wild ride. A combination of well-qualified buyers, flush with savings after a year of working from home, as well as increased mobility because of recently implemented remote work policies and a dearth of houses for sale has made the bidding process increasingl...

Project 2021: Spring Brings Hope This year, we’re following 10 promo companies – suppliers, distributors and decorators – to see how they meet the challenges of a post-COVID world. By ASI Media Staff As the first quarter of 2021 wraps up, the 10 participants in ASI Media’s Project 2021 report varying levels of success – and an overall optimism for the rest of the year. Overall, in the promo industry, sales were down by nearly 15%, compared to the f...

Infographic: What to Do When an Order Goes Wrong You can still make the best of a bad situation. Not every order is going to go perfectly; it’s just a fact of doing business. But instead of letting it sabotage your relationship with the client, you can take steps to save the order and strengthen your bond. Here’s how. Click here for a PDF of the above. Related Articles

ASI Promo Insanity What’s the best promotional product? Hats off to the champion! Hats defeated water bottles & tumblers in the Promo Insanity finals to claim the crown of world’s favorite promotional product. Never the presumptive favorite, hats made a surprise run through our contest, knocking off established favorites such as bags and T-shirts on its way to the title. How did we get here? We started at the beginning of March with 16 of the most popular promotional items. We put them in a...

These top industries are changing. Here’s how to grab new opportunities.

ASI Digital Expo: A Look at Industry Trends, Tips The two-day virtual event featured products, strategies and networking opportunities. As the COVID-19 pandemic lingers, ASI Show got back into the swing of things with its first trade show of 2021, held virtually on Wednesday, Feb. 3 and Thursday, Feb. 4. Hosted on the digital event site Hopin, nearly 5,300 attendees enjoyed two full days of a virtual show floor with exhibitor booths, educational sessions, keynotes and networking opportunities. ...

Promo Suppliers Intensify Sustainability Efforts From a nationwide solar setup to making products from earth-friendlier components, top suppliers are making a visible commitment to lessening their environmental impact. There’s a green wave rising in the promotional products industry. Compelled by evolving end-client tastes, a desire to increase efficiency, and a will to reduce the impact of industry on the planet, a growing number of top promo suppliers are ramping up efforts to operate more...