Robert Gelick News Today

/PRNewswire/ -- Parks Associates today announced new research showing the average streaming household, which subscribes to 5.6 streaming services, could save...

Data is worth its weight in gold to digital service providers who can mine it effectively. Power that data extraction with AI and ML and it will drive personalised content recommendations, and improved search and discovery to help differentiate a service and stem churn. This was a major topic across the IBC showfloor in Amsterdam this week.