Advertising fast and slow
Attention matters, argues Faris Yakob, but using it to its full potential is a case of balancing fast and slow media to work across both high and low attention environments. How fast are you reading this? A meta-analysis of 190 studies suggests the average adult reading speed in English is 238 words per minute for non-fiction (it’s slightly higher for fiction). Whether you are reading this and how rapidly is a function of a number of elements. The fact that you are reading it at all suggests ...
Robert Heathpointed Faris Yakob Daniel Kahneman Lumen Research Hulu Leflein Associates How Advertising Works
Source: warc.com