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Study: Drug makers encounter advertising woes

Alaric DeArment NEW YORK Some drug makers’ advertising practices have encountered problems with regulators, according to Brandweek. Ads have become less memorable and flashy for a variety of reasons, including controversy, economic problems or lower earnings from the drugs themselves. The result is that ads have become less visually appealing and more monotonous. For example, Pfizer stopped using Lipitor ads with artificial heart co-inventor Dr. Robert Jarvik when it turned out he wasn’t an...
Fariba Zamaniyan Robert Jarvik Drug Administration

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