Robert Kolt News Today

Companies shell out millions of dollars every year during the Super Bowl in hopes of generating as much revenue or engagement as possible. But how successful are they?

Michigan State University experts are available to discuss what makes a great Super Bowl commercial, how the NFL and brands use the Super Bowl to connect with consumers and the significance of the league’s investment in Black halftime performers signifies

Michigan State University experts are available to discuss what makes a great Super Bowl commercial, how the NFL and brands use the Super Bowl to connect with c

Michigan State University experts are available to discuss what makes a great Super Bowl commercial, how the NFL and brands use the Super Bowl to connect with c

Robert Kolt, professor of practice in the MSU Department of Advertising and Public Relations, discusses the elements of a great Super Bowl commercial.

Cannabis firms are buying up much of the available billboard space across the Mitten State.

Cannabis firms are buying up much of the available billboard space across the mitten state.

Schools have a lot of flexibility in using the federal COVID relief money — and just a few years to spend it.

The boys injuries were not life-threatening, police said.

The Super Bowl is the biggest advertising event of the year — here's a sneak peak at some of this year's spots.