[inaudible conversations] good evening and welcome those newcomers and repeat offenders. If you look around you notice in impenetrable books are out there in the world. That being the case it is always refreshing to find one whose impact with the proportion to the length and have to and the Tipping Point is one of those books with from time to time a work appears that acts as a decongestant for the brain , one strong spray and the intellectual passages clear up even if they were blocked in the first place. Now we can grasp the things around us were always looking at and the effect on the reader can be rather intoxicating. Once again it is that kind of book to ask the kinds of questions a child might ask on the tip of the tongue the name on the brain and we find it hard to focus on not despite the obviousness why didnt anybody think of this before . And then what makes things catch on and take off and ideas and products fads and trends in fashion cultural phenomenon and you may find the
If you write a book about the collectivity of achievements i would give you a choice. I could do a short synopsis of my book or i can tell you a story. So a lot of the book is about culture and how that matters and by that i mean where we are from and ancestors make a difference of how we do our job and how good we are what we choose to do for a living as a whole second half of the book and sometimes a difficult thing to wrestle with. One of the examples i use in the book illustrates the point of how much culture matters. There is a whole chapter on plane crashes. But now i will warn you i will tell the whole chapter. And its also a good deal scarier. And then he will be flying in a plane in the next month . Im sorry to hear that. [laughter] so with this plane crash isnt scary because its unusual but scary because it is typical. So the plane it takes off from columbia january 25, 1990 bound for jfk airport in new york. Columbia is not that far from the United States. Just on the other
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