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take something thats familiar, and give it some chili pepper. >> advertising is based on one thing, happiness. >> is there any taboo that you wouldnt break? >> not if there was a funny idea. >> what is wrong with you? >> theres so much different storytelling, and so many different stories being told about so many different people. >> i dont think dramatic series television has ever been stronger. >> theres no longer this theory of what popular entertainment must be. >> incoming! >> who...

and give it some chili pepper. >> advertising is based on one thing, happiness. >> is there any taboo that you wouldnt break? >> not if there was a funny idea. >> what is wrong with you? >> theres so much different storytelling, and so many different stories being told about so many different people. >> i dont think dramatic series television has ever been stronger. >> theres no longer this theory of what popular entertainment must be. >> incoming! >> who are the heroes? the people who...

>> hear that? he called me park lady. >> the office, parks and rec, modern family, the conceit is theyre making a documentary. >> im okay, im good. im good. the idea of these shows is, you know, they sit down on the couch or they catch them in a separate part of the office, and everybody does a confessional like reality television. >> ive gained a few extra pounds while we were expecting the baby, which has been very difficult. but apparently your body does a nesting, very maternal primal thing ...

>> yeah? >> you suck. >> hear that? he called me park lady. >> the office, parks and rec, modern family, the conceit is theyre making a documentary. >> im okay, im good. im good. the idea of these shows is, you know, they sit down on the couch or they catch them in a separate part of the office, and everybody does a confessional like reality television. >> ive gained a few extra pounds while we were expecting the baby, which has been very difficult. but apparently your body does a nesting, very ...

Nutrients, some sort of molecular physiology thing. but thats science. you cant fight it. >> we didnt need to explain its a documentary because, yeah, its a documentary, and its funny. >> the comedy series 30 rock was the top nominee. >> 30 rock. >> 30 rock is having the last laugh again. last years best comedy winner pulled in 17 nominations, the most in that category. >> why are you wearing a tux? >> its after 6:00. what am i, a farmer? >> tina fey i always felt was the best joke writer in ame...