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Holds a full-time job at the lodge. how has this changed what you feel you can do for your life? >> the place and the people have helped me grow stronger every day, conquer, you know, my dreams. so, thats really exciting. >> were doing it. theres a lot of other people doing it. theres going to be a time when the most successful businesses are giving back to their communities and to society, and we should all be giving back in some way. do you find business trips totally exhausting and sometime...

Author of "moolala." why smart people do dumb things with their money and what you can do about it. welcome back, bruce. >> you could be smart and crowd fund your business. >> true, and you could be dumb and crowd fund your business and maybe thats not a good investment for a lot of people. anyhow, we talked last time about people giving money to your company and in exchange, you giving revenue. that was through a site called profounder. >> yes. >> but there are a bunch of sites out there that a...

The causes that she helps. >> when you at any business choose a cause marketing partner, what are you getting from them? how do you choose that partner? so, a, the target market should align with your product and consumer. b, do they have a list? do they have what we would call a tribe? for example, gildas club has a great list. are they promoting glassybaby? >> right. all good things to think about. >> and contract it. have an arrangement with the charities saying this is what im doing for you....

Line. i want to do a theater project. they post it online and people can review the idea and decide whether or not they want to contribute. the cool thing about it is they get some sort of reward. so, for example, theres one called afia. its a sustainable clothing line. and if you donate 100 bucks, you get a tie. so, its not just a donation for nothing. you get something and you get the experience of participating in a different business. >> so, these people never get their money back. >> nope. ...

A while back, we did a segment on the show about crowd funding, basically, this idea of getting a whole bunch of people to help fund your company, mostly friends and family. well, it turns out, there are a lot of sites that do this in all sorts of ways. were bringing back bruce ellery, founder of moolala and author of "mnks oolala." welcome back, bruce. >> you could be smart and crowd fund your business. >> true, and you could be dumb and crowd fund your business and maybe thats not a good inves...

New websites are constantly launching that could make your travel experience better. for example, seatguru.com color-codes seat maps to show which seats are the best bets for a comfortable flight. second, use your card. putting expenses on a charge card makes sure theres a paper trail, and if things go wrong, your purchases are protected. number three, make copies of everything. leave a photocopy of your passport and itinerary at home. if you ever lose your documents, someone can send the copies...

>> so, maybe its something she should put in her window. >> talk about it. >> what i also thought in talking to people and thinking about this story is i went and asked people why are you doing this? and some people, i got the message its a marketing. they felt good about it, but also wanted to use it for marketing. a lot of people did it because they said, this is my small business and so this is about my lifestyle as much as it is about my business and this is my vehicle for helping the world....