Page 121 - Roduce Editorials News Today

Crystal Valley Foods welcomed Philip Rodriguez back to its team. Rodriguez began his career in produce with Crystal Valley Foods in 2017 as a sales and procurement liaison and has rejoined the company as business development manager.

Consumers have yet another reason to choose the Pink Lady brand when shopping for apples. For the first time in the global brand’s history, the fruit was named Best Apple in the 2022 Healthy Snack Awards from Good Housekeeping in the Powerhouse Produce category.

Developing a deeper understanding of fresh avocado shoppers purchase trends and behaviors helps marketers and retailers create strategies that grow sales of fresh Hass avocados. In the constantly evolving retail marketplace, market dynamics are influenced by shopper purchase behaviors and characteristics.

Tanimura & Antle, added Kristin Daley to its board of directors, replacing retiring director William Gisvold.   

California was hit with rain in the northern berry regions, which has impacted production. This could temporarily slow some strawberry promotions. Although rain is welcomed and definitely needed for crops, it can also disrupt the harvesting and packing process. But the rain is very helpful at this time, especially in California where the serious drought has had a foothold in place.

With the start of the school year just around the corner, the launch of Nature Fresh Farms Snack Supplies is an ideal solution for busy parents who want to fuel their families with convenient, nutritious snacks to get them through the day. “We wanted to bring something to market that was a fun, high flavor alternative to traditional sugary snacks, that kids and parents could be excited about,” said Jane Rhyno, vice president of marketing and category development for Nature Fresh Farms.

August marks the beginning of Medjool date harvest season, and Bard Valley Natural Delights is primed for a successful harvest season this year. To support the brand’s growth, the company has also expanded internally with strategic additions to its sales and marketing staff.

The U.S. Apple Association’s NextGen fellows kicked off a silent auction to benefit USApple’s school nutrition grant program, Apples4Ed. The silent auction, open to everyone, is at https://secure.qgiv.com/event/usappleauction/items/ or via the Givi app on mobile devices (you must first register on the auction site). The auction runs through Aug. 18, with 100 percent of the proceeds going to Apples4Ed school grants.

Ahold Delhaize announces that Jan Ernst de Groot has been appointed as chief sustainability officer. In this newly created role, he will be accountable for the success of Ahold Delhaize’s integral vision, strategy and goals relative to all aspects of environmental sustainability, healthy eating, social impact, ethics, human rights and governance.  

Fresh Express has kicked off the second annual Fresh On the Go promotion to celebrate its on-the-go-friendly products that help keep consumers fueled throughout the day.