Page 128 - Roduce Editorials News Today

Taylor Farms’ Guanajuato, Mexico, facility has received TRUE Platinum certification from Green Business Certification Inc., making it one of the first fresh food companies in Mexico to receive this recognition. To date, Taylor Farms has received the TRUE Platinum certification at four facilities in North America.

Red Sun Farms, headquartered in Kingsville, ON, is a proud industry leader in sustainable agriculture. The company’s farms use sustainable practices like water recycling, yield optimization and minimizing food waste. The marketing team works with packaging suppliers to develop new, eco-friendly options.

Chilean fresh blueberry exporters have reached an agreement to implement a charter service to the U.S. market called the "Blueberry Express.”  This special service to the East Coast will begin in Week 49 and continue throughout the 2022-23 season, with less than two weeks transit time to the U.S. market.

With nearly 2.2 million cases of rounds and over 1.6 million cases of Romas expected to be picked from 1 million poles on 800 acres, Oppy is now shipping the Oceanside Pole label to its loyal fan base. With tomatoes always arriving at retailer-specified ripeness, Oceanside's large-scale pole-grown California operation raises fruit off the ground to improve airflow and quality while naturally ripening on the vine — and as they travel to stores.

Known for premium potatoes and table grapes cultivated from the California heartland, Top Brass Marketing is excited about its summer season of crops. “Our California central valley grape season kicked off in July and we are really excited about this year,” said Brett Dixon, president of Bakersfield, CA-based Top Brass.

A few weeks ago, my husband’s uncle Sam passed away. The funeral was a beautiful, caring expression by his friends and family. There was, however, one very unexpected product placement: a single can of Pepsi. Sam loved his Pepsi so much that his wife, Harriett, placed a can in the casket with him. I don’t think any of us who attended this beautiful service filled with stories of innocent pranks and Pepsi-induced fun will ever look at a can and not think lovingly of uncle Sam and his kid-like...

For the California Avocado Commission, social media outreach is one of its most effective means of engaging with its target consumer audience. In its pre-season the commission uses social to build anticipation that California avocados will soon be available. In-season messaging works to build brand affinity and complement retail and foodservice custom marketing support, and post-season activity maintains brand awareness.

With more than 1,700 registrants, a sold-out trade show featuring more than 150 exhibitors and a robust educational program, the 2022 Organic Produce Summit was an unmitigated success. The aisles were full from the opening bell on Thursday, July 14, until the doors were shut about five hours later.  There were more than 300 retailers in attendance and the excitement level was sky high.

Westfalia Fruit expects to have a plentiful supply for the U.S. market throughout the summer months. This year,“National Avocado Day falls on Sunday, July 31, and Westfalia said it guarantees retailers a full supply of the highest quality fruit possible to meet shopper demand around this consumer holiday.

With the debut of Solara mini melons, Pure Flavor has shown its leading the charge into unexplored terrain for the greenhouse industry and changing the way millions of people eat. In just under twenty years, the company has grown to be a leading produce brand by building state-of-the-art greenhouses in strategic locations, expanding its impressive line of products, deploying an aggressive and tactical omni-channel marketing strategy,  to evolving into a lifestyle brand that grows vegetables to ...