Page 27 - Roduce Editorials News Today

Robert Sanderson, co-founder and former president of Jonathan Sprouts Inc., died Jan. 9 due to complications with pneumonia. Mr. Sanderson, along with his wife, Barbara, started Jonathan Sprouts in 1976, and the two have been credited as pioneers of the U.S. commercial sprouting industry.  Mr. Sanderson was born June 23, 1943 in Boston and attended Phillips Academy-Andover, and University of California-Berkely where he was a Buckminster Fuller enthusiast, active in the free speech movement an...

Dealing with inflation, following trends and predicting the hot produce categories for 2023 were a few of the topics covered by a diverse panel of industry representatives during a Fresh Produce & Floral Council luncheon meeting in Northern California on Wednesday, Jan. 18.

Braga Fresh is promoting Colby Pereira to chief operating officer, making her the first person to hold that title as the company enters its 95th year in business. “Colby’s family farming background and reasoned, no-nonsense approach to problem-solving are an asset for this new position,” said Rod Braga, CEO. “Her leadership and team building capabilities are instrumental to our continuous growth and success.” 

The New York Apple Association launched a series of Snack Responsibly-themed ads to its social media program just in time for the new year. The high-impact ads remind consumers to make healthy choices when choosing a snack. 

Pacific Trellis Fruit, a year-round grower, shipper and marketer of premium fresh fruit, recently presented a check for $39,000 to the Tunnel to Towers Foundation. Since 9/11, the Tunnel to Towers Foundation has been helping America’s heroes by providing mortgage-free homes to Gold Star, fallen first responders, and veterans’ families and by building custom-designed smart homes for catastrophically injured veterans and first responders.

CMI Orchards is bringing apple-eating into the 21st century with Flavogram, a visual guide to apple flavor profiles. “We’ve taken what has historically been a one dimensional approach and increased the breadth and depth with which we describe and compare apple varieties,” said Rochelle Bohm, vice president of marketing for CMI Orchards.

From Ventura County in Southern California, north through San Luis Obispo and Santa Barbara counties, to Monterey and Santa Cruz counties, the onslaught of rain, wind and floods is approaching $200 million in potential damages to California’s strawberry farms. While the majority of family farmers are currently cleaning up minor storm damage, some farms have experienced catastrophic conditions. Erosion has washed away an estimated 350 acres.

Fruit Royale is a trusted name in table grapes, operating as a year-round grower, supplier, importer, exporter and distributor since 2004. The Delano, CA-based company works with its growers on all aspects of fruit production including growing, packing, cooling, storing, logistics and sales, with detailed emphasis on providing high quality product to customers on a consistent basis.

The Well•Pict Berries trade show team is heading back to Florida to start the year off with the Global Organic Produce Expo at the Seminole Hard Rock Hotel & Casino Jan. 30-Feb. 2. After the great turn out at the Global Produce and Floral Show hosted by IFPA in Orlando last year, the team is eager to be back on the show floor to showcase their delicious Well•Pict organic strawberries.

Get your glow on and pique your senses, guac fans! Avocados From Mexico is making its Pantone color debut with the official release of its brand color. The avocado brand's new hue emulates the vibrant tones you see when you cut into a perfectly ripe avocado. And just in time for the big game, AFM is bringing the color to life by launching the Avocado Glow Collection, a one-of-a-kind home and kitchen accessories line inspired by the new color created in partnership with the Pantone Color In...