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Coca-Cola Launches Thums Up Campaign in India Celebrating the Real Heroes

A new Olympics campaign from Coca-Cola in India highlights Toofan wahi jo sab palat de – the upside-down Thums Up bottle as a symbol that celebrates the challenger spirit. This year in Japan marks the county’s 100th year of participation at the Olympic Games, the Coca-Cola-owned Thums Up brand aims to salute the real heroes of the Olympic Games in a film via Ogilvy India celebrating athletes who overcame tremendous odds to reach where they are today. “Completely turning the conversation ...
Sukesh Nayak Saumya Sahni Rohitash Srivastava Surbhi Rathee Srikanta Behera Preeti Koul Priyanka Walia

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