Roman Sucharzewski News Today

HSMAI Europe, the European arm of the Hospitality Sales and Marketing Association International (HSMAI), the industrys leading advocate for intelligent, sustainable revenue growth globally, has appointed Accors James Wheatcroft as its new Marketing & Branding Advisory Board Chair. This will see him step-up from his current role as one of the boards expert members.Wheatcroft is a seasoned commercial leader with a rich and diverse professional journey. With an extensive background spanning bio...

With two decades of experience as a brand specialist and presently serving as the Global Senior Vice President for Midscale Brands at Accor, James will steer board initiatives designed to promote industry best practice across brand management and marketing London, UK – February 27th 2024: HSMAI Europe, the European arm of the Hospitality Sales and Marketing Association International (HSMAI), the industry’s leading advocate for intelligent, sustainable revenue growth globally, has appointed A...