Rootness Awake News Today

Plant milking was pioneered over 15 years ago by French biotech company Plant Advanced Technologies and it’s back on the agenda this year, as the pressure is on to find more sustainable ways to work with plant-based beauty ingredients.

From upcycled tech to silicone alternatives, winners span a wide array of emerging beauty innovation.

The organisers of in-cosmetics Global have unveiled the winners of the 2023 Awards at a ceremony held at the end of the first day of the show on 28 March at the Fira Barcelona Gran Via. The winners were selected by a panel of industry experts among more than 250 entries. Innovation Zone: Active Ingredient Award Scooping the Gold award for the Innovation Zone: Active Ingredient Award was CALMandrin by Mibelle Biochemistry. Obtained by upcycling the peel paste from organic Chios mandarins,...

Regulatory News: PLANT ADVANCED TECHNOLOGIES PATEuronext Growth- Paris ISIN: FR0010785790)(Paris:ALPAT) announces that ROOTNESS® AWAKE, the eye contour illuminator active co-developed with Clariant

Rootness Awake, Clariant’s advanced and powerful active ingredient, that fights under-eye circles and eye bags, has won gold in the Environment and Actives categories of the BSB Innovation Awards. The natural active is Clariant’s eye contour illuminator co-developed with Plant Advanced Technologies (PAT). Extracted from the roots of Ipomoea Batatas, commonly known as the sweet potato, using innovative and environmentally-compatible Plant Milking technology it is rich in DCQEs...

Rootness Awake is derived from plant milking technology and targets under-eye circles and eye bags. The ingredient helps reduce the microvascular network, ensures skin thickness and strengthens integrity and firmness.

Twenty ingredients have been shortlisted for the awards. The winners of in-cosmetics Asia will be announced on Nov. 2, 2022.

Introduced during last week’s NYSCC Suppliers’ Day in New York, Rootness Awake offers a high concentration of Dicaffeoylquinate esters (DCQE) with antioxidants and anti-inflammatories properties. The active ingredient has been designed for anti-aging applications, in particular around the eye area. Rootness Awake is the latest from the partnership between Clariant and Plant Advanced Technologies PAT, a French start-up well known for their exclusive technology that allows to cultivate plan...

Rootness Awake offers science-backed efficacy in reducing discoloration and ensuring firmness, promoting a revitalized more youthful eye contour.