Rose Blyth News Today

UK – Researchers should focus on understanding people’s personal experiences of Covid-19 and avoid assumptions about how the pandemic was affecting people in different countries, Spotify and Sparkler have told the MRS Impact 2021 conference. In a virtual session led by streaming platform Spotify and digital insight and strategy consultancy Sparkler, delegates heard how a qualitative research project helped to understand changes in listening behaviour Spotify’s internal data had spotte...