Ross Berthinussen News Today

Modern brand building, across strategy, creative and design.

Stake, the Australian investment platform, has appointed 72andSunny as its creative partner on brand strategy, brand design and integrated communications.

Previously at BBH, under the mentorship of John Hegarty.

Campaign Brief can reveal that Scott McClelland has joined 72andSunny as its new executive creative director, replacing Luke Martin who has moved into a new role at Block, heading up creative at AfterPay globally. McClelland’s creative leadership career spans working across Australia, Asia and

Martin will join the inner-house brand team, focused on Afterpay. His role will encompass working across all touchpoints of the brand Block is the holding company for brands, Afterpay, Square, CashApp, Tidal, and Spiral. Martin will join the inner-house brand team, focused on Afterpay. His rol

72andSunny has been appointed as the new creative agency for MLC following a competitive pitch process led by Trinity P3. 72andSunny will be partnering with MLC, part of the Insignia Financial Group, to develop a new strategic and creative direction for the MLC brand.

AdNews rounds up the recent pitch news.

Laura Popa has joined the 72andSunny team as head of brand, working alongside the leadership team to grow and lead the agency and run the account service and project management teams. Says Ross Berthinussen, president, 72andSunny ANZ: “As a people first business, Laura’s philosophy around galv

Last night 72andSunny with Campfire X and Innocean Australia were named winners of the inaugural Our Soundtrack Our Ads ARIA Awards, which recognises and celebrates the best use of Australian music in the creative and advertising industry.

INNOCEAN and 72andSunny with Campfire X.