Ross Cully News Today

/PRNewswire/ -- This strategic acquisition combines Harvest Groups differentiated service model and capabilities in digital commerce, analytics, and digital...

Why its an acquisition target: Building adtech for new retail media networks Pacvue is one of a handful of startups that plugs into the growing number of retail ad networks like Walmart, Target, and Instacart. The firm sells technology that brands use to manage their ad spending on Amazon. It expanded to other retailers last year when e-commerce boomed in the pandemic. Pacvue says that its business grew 300% in 2020. Sellics CEO Franz Jordan said theres a growing need for companies like Pacvue ...