Rowan Foxcroft News Today

Anthony Ellis, Ford Ennals, Lenna Boland, Ken Chan, Helena Barroso Zarco.

Racing and Wagering Western Australia brand TABtouch and global rock music legend Gene Simmons are encouraging punters to use their ‘Touch’ in a new brand campaign spearheaded by a series of three TVCs from Clemenger BBDO Sydney.

Little Black Book, ‘The Touch’ campaign heroes the passion of TABtouch customers who believe they have the knack of picking a winner

By James Beswick and Rowan Foxcroft

March 16, 2021 9:57 The signature crunch of Smith’s chips is enough to draw people from all walks of life together over one bag of snacks. A new campaign from Clemenger BBDO Sydney introduces the brand platform ‘You can’t resist the call of Smith’s’. The film depicts two hikers attracting enough help to scare away a bear with just one bite of a Smith’s chip. It is the biggest investment from Smiths in its brand equity in three years “We’re excited to launch this new brand plat...