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Breitling shines a spotlight on Southeast Asia with regional campaign created by MASH

March 17 2021, 8:08 am | BY Kim Shaw | No Comments Following the launch of the Chronomat women’s 32 and 36 watches, luxury watchmaker Breitling has launched a regional interpretation of its global Spotlight Squad via MASH, pushing the boundaries of what it means to be a woman of purpose, action and style.   MASH were appointed to develop an Asia extension of Breitling’s global Spotlight Squad which features American ballet dancer Misty Copeland, award-winning actress and producer Ch...
Yao Chen United States New South Wales Isabella Wong Praveen Vaidyanathan Cindy Bishop

Royce Akers Joins MASH as First APAC Operating Partner

Previously, Akers had spent 11 years working with Vice. Mash has appointed former Vice Asia Pacific creative director Royce Akers as its first operating partner as the business scales up. Akers will provide creative oversight and advice to the team. Mash, which connects and curates teams for brands from its global referral-only community, works with clients across four continents. “I’m absolutely thrilled Royce is working with us as an operating partner, bringing his highly unique approach ...
United States United Kingdom Tash Menon Southeast Asia Asia Pacific Royce Akers

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