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From the early days of advertising, businesses have worked with celebrities in hopes to reach a wider audience - creating the basis of influencing. But,

by David Prior Student Beans, the money-saving app for students, has appointed Wolfenden has its first-ever retained agency. The Leeds agency will support the roll-out of its new national digital PR and SEO programme. Founded in 2005 by graduate brothers James and Michael Eder, Student Beans is a student loyalty platform that gives students exclusive discounts to over 1,000 brands globally. After helping its users save more than £100million in 2020, Student Beans has tasked Wolfenden with driv...