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This Franchise Launched in Response to the Pandemic. What Happens When the Pandemic Ends?

This story appears in the March 2021 issue of Ryan Combe sat at his desk, staring through the window at a gloomy winter in Ogden, Utah. The year had started with such promise. After investing some $60,000 in business acquisition, his consulting company, Better Way Franchise Group, hit a hot streak with a slate of new clients and proposal requests. It was tracking toward its best year ever, a million dollars in revenue. Then the bottom fell out.  COVID-19 dashed hopes of profit for millio...
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