Older Japanese men making up for lost time by dipping into cosmetics
Japanese men are increasingly turning to cosmetics and skin care to sharpen up their image, with those in their 40s and older seemingly becoming more conscious about how they present to important clients and customers.
Nanako Matsushima Takashi Sorimachi Ryuta Arai Shiseido Japan Co Suntory Wellness Ltd Suntory Holdings Ltd
Source: kyodonews.net